LCV

In 2025, Georgia Conservation Voters hired Corsair Campaigns to make history. We did not disappoint: We elected the first Democrats statewide for nonfederal office since 2006.

CNN called the Georgia Public Service Commission election one of the five most consequential races of the 2025 cycle, and we won 4 Reed Awards, 3 Pollies, and an AAPC Campaign Excellence award for it.

When we started the work and conducted the research, we found that most voters did not know what the Public Service Commission was, what its responsibilities were, or who sits on the commission.

This posed an interesting challenge: How does an organization oust incumbents of an elected office that Georgians have never heard of?

Corsair developed a multi-stage, multimillion-dollar media campaign to address this and deliver a victory on election day. In phase one, we placed ads explaining what the PSC is and what it does. In phase two, we ran negative ads on the Republican incumbents to weaken them. And in phase three, we deployed GOTV ads that also boosted the Democratic candidates in the race.

And it worked.

Since then, Corsair continues to work with GCV as well as the League of Conservation Voters’ Alabama affiliate, Conservation Alabama, to elect candidates up and down the ballot that will reduce utility costs and protect our environment.